Case Study: Organic Mushrooms
Organic Mushrooms is a Canadian company producing and selling health supplements extracted from organic mushrooms. The company sources organic mushrooms from across Canada and the supplements are produced in the company’s facility based in Parksville, BC, Canada.
Project Objectives
Results
Step 1
Create a Brand Identity & Website
As a new player in the cluttered health and wellness supplements space, the focus was on identifying and communicating a niche about the company. Organic, home-grown, local and best quality were picked up as the buzzwords to create communication around. With an intent to enhance the mind and body of its target audience through organic food supplements, we created a marketing plan to take the company to newer audiences across BC.
Step 2
Marketing and E-Commerce
Our marketing strategy relied on communicating the benefits of the products to the target audience in simple and easy-to-understand language. Constant digital and social media marketing helped us connect with the newer audiences and grow our customer base. Still in its nascent stage, the company has been making continuous strides towards development and growth. We are looking at expanding and announcing a new range of products soon. The mix of strategic communication with positive third-party endorsements is shaping the growth of the company.
Understanding the DNA of our target audience and reaching out to them through targeted ad campaigns has helped the company sell its products and gain positive reviews within the first quarter of its operations. Initiatives such as free shipping, flash sales, and package sales have helped on the e-commerce front.
Step 3
Completion
Within the first 6 months of its operations, the company has shown continuous growth with each passing day and is slated to be a formidable player in the health supplements space in the near future.
